Tag: video content

• 5 strategies to optimize cross-platform video content

  It’s almost 2023. You don’t need fancy video equipment or editing tools to produce quality video content for social media anymore–an iPhone will suffice. By now, we all know that video content is taking over social media. Projections indicate that by 2023, adults will spend 80 minutes per day watching digital video. There’s no question…

  Kara Lawrie

  December 11, 2022

  Content, Insights, Inspiration, Strategy

  social media, social media manager, social media strategy, video, video content, video content strategy

• Why brands don’t need to jump on every trend

  Social media trends move fast, but trending content strategy is anything but fleeting. For social media managers, it’s all about playing the long game. Whether it’s an Instagram meme, a popular tweet format or a viral sound on TikTok, it can be tempting for us social media managers to want to jump on every social…

  Kara Lawrie

  December 11, 2022

  Insights, Strategy, Trends

  social media, social media manager, social media strategy, social media trends, TikTok, tiktok trends, trending content, Trends, video content, video trends

• 4 easy reels ideas to help grow your Instagram

  

  It’s no secret that Instagram is moving towards becoming a video content platform. Adam Mosseri, the Head of Instagram, has even announced himself that Instagram is no longer a photo sharing platform. The data agrees. According to Sprout Social, 91% of active Instagram users watch videos on a weekly basis, while 66% of consumers found…

  Kara Lawrie

  December 11, 2022

  Content, Ideas, Inspiration, Strategy, Trends

  Content, content creation, how to, instagram, instagram reels, reels, social media, social media manager, social media strategy, tips, video, video content