Category: Strategy

• Top 7 free tools for social media managers

  Welcome to my completely biased guide to my favourite (mostly free!) social media tools. I’m here to share the basics on the social tools I use daily and how I use them. Here’s my take on the top 7 free tools that social media managers should be using in 2023. 1. Canva Canva is regularly…

  Kara Lawrie

  December 13, 2022

  Ideas, Insights, Strategy

  Content, facebook, instagram, linkedin, social media, social media manager, social media strategy, social media trends, Strategy, TikTok

• 15 tactics to grow your social media audience organically

  We all know how important audience is on social media. In fact, social media has become one of the best ways for brands to directly connect with their customers and community. It’s a no-brainer that increasing your following on social media helps grow your customer base, brand recognition, and, well, profits. Looking to grow your…

  Kara Lawrie

  December 12, 2022

  Content, Insights, Strategy

  Content, content creation, facebook, hootsuite, instagram, linkedin, social media, social media manager, social media strategy, sprout social, TikTok

• 5 strategies to optimize cross-platform video content

  It’s almost 2023. You don’t need fancy video equipment or editing tools to produce quality video content for social media anymore–an iPhone will suffice. By now, we all know that video content is taking over social media. Projections indicate that by 2023, adults will spend 80 minutes per day watching digital video. There’s no question…

  Kara Lawrie

  December 11, 2022

  Content, Insights, Inspiration, Strategy

  social media, social media manager, social media strategy, video, video content, video content strategy

• Why brands don’t need to jump on every trend

  Social media trends move fast, but trending content strategy is anything but fleeting. For social media managers, it’s all about playing the long game. Whether it’s an Instagram meme, a popular tweet format or a viral sound on TikTok, it can be tempting for us social media managers to want to jump on every social…

  Kara Lawrie

  December 11, 2022

  Insights, Strategy, Trends

  social media, social media manager, social media strategy, social media trends, TikTok, tiktok trends, trending content, Trends, video content, video trends

• 4 easy reels ideas to help grow your Instagram

  

  It’s no secret that Instagram is moving towards becoming a video content platform. Adam Mosseri, the Head of Instagram, has even announced himself that Instagram is no longer a photo sharing platform. The data agrees. According to Sprout Social, 91% of active Instagram users watch videos on a weekly basis, while 66% of consumers found…

  Kara Lawrie

  December 11, 2022

  Content, Ideas, Inspiration, Strategy, Trends

  Content, content creation, how to, instagram, instagram reels, reels, social media, social media manager, social media strategy, tips, video, video content